Keyword Research

Choosing the right keywords for your business is an absolutely vital part of the search engine optimisation process.

At Metafocus, we always begin our search engine optimisation by identifying the right keywords to target, in every language, choosing terms that produce enough traffic to grow your business but are not so competitive that the site will be lost amongst the competition. It is a fine balance between highly competitive keywords that may yield the highest returns and more specific keywords that are perhaps easier to rank highly for but may have lower volumes of traffic on a monthly basis.

Before we commence SEO work we provide a detailed report analysing which keywords are appropriate and specifically which ones we recommend optimising for. It is only after these keywords are agreed that we begin search engine optimisation (SEO) of the website itself.

We also provide thorough competitor market research so that you can see who you main competition is and what they are currently targeting.

To learn more about how we can help your website rank highly in all the relevant search engines, give us a call on 0115 947 0011 or email us at info@metafocus.co.uk. We’d be delighted to hear from you.